The Lam Advisory Board


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	Print

	DM/Brochures

	Television

	Online

	Radio

Good creative owes as much to the owners of the assignment as it does to those doing the creative. I am exceptionally lucky to have the kind of freelance, agency and client side partners who truly believe in pushing to do better. Their words are the best motivation I know.


	"It took a special team of individuals to complete four elaborate Lincoln automotive brochures. Not only was the photo shoot a race against time, so was handling, confirming and relaying hundreds of facts to one very busy copywriter. In the end, Perrin produced exacting copy that perfectly matched our creative and strategic objectives, as well as serving as the much needed complement to our established art direction and photography. In fact, our team effort was so successful, it won Best of Show at the 2000 Belding Awards."
		TARA STEPHENS CLIENT MANAGING DIRECTOR LANDOR ASSOCIATES

"Almost from the first day Klutz (activity books for kids) had a marketing budget, I knew Perrin's energy, ability and sense of play would prove invaluable in crafting trade and consumer communications.

Three years later, he continues to excel in translating the unique Klutz brand into advertising messages that are authentic and resonate with our audiences. And he has just played a key strategic role in helping us to successfully launch a new Klutz sub-brand for preschoolers called Chicken Socks."

KATHLEEN WATSON
VP OF MARKETING
KLUTZ


	"Over the years, The Lam Advisory Board has continued to team up with us on a wide variety of accounts. Quick, focused and never satisfied with pat answers, Perrin takes a very holistic approach that always manages to find where the solution might be lurking. And that solution always encompasses more than mere copywriting. I wish I would've found him ten years earlier!"
	PAUL PRUNEAU OWNER TEAMWORKS COMMUNICATIONS

"I've worked with Perrin for years, however, I only use him sparingly. In fact, only on the toughest projects; those that require the most strategic thinking and nuanced copy. His most recent work (for Carl's Jr./Hardee's) helped Mendelsohn/Zien win an Effie."

JORDIN MENDELSHOHN
FOUNDING PARTNER
MENDELSOHN/ZIEN ADVERTISING


	"Perrin is quick, targeted and always gives me options. Why go anywhere else?"
		PAM CUNNINGHAM PARTNER CUNNINGHAM/SLEMAKER

"The winery name started with a 'Saint'. The grapes (back then) came from a valley named 'Pope". Does a theme come to mind here? Perrin and the ad team knew just how to leverage a bit of saintly wisdom into a provocative message - and they did so on a shoestring budget!

Each ad gracefully played up a wine while gently debunking a food/wine myth. Did the campaign play a part in helping us grow more than three fold? It sure didn't hurt! In fact, the original campaign was so popular, we ran it and its spinoffs for years."

MICHAELA RODENO
CEO
ST. SUPERY WINERY


	"When Cisco Systems called The Lam Advisory Board in, we needed a global print campaign fast. With closing dates looming, Perrin worked seamlessly with our in-house team to create four ads in a three week time frame that he then added copy to. The Business Decision Maker Campaign was completed with almost zero revisions. Would we hire him again? Actually, we have quite a few times."
		GARY FERGUSON SENIOR ART DIRECTOR CISCO SYSTEMS

"Elevating a local real estate agency to the top of a prospect's consideration list was no easy job. Perrin came in on the strategy phase to help brainstorm which DM approach might work best, which tone of voice might be most effective, etc.

Not only did he contribute greatly to this first phase of the assignment, his final copy for our six, hard-hitting DM postcards came back virtually untouched by the client! At a time of increasingly tighter budgets and shorter deadlines, we can't work with anyone but the most experienced professionals available. Our relationship with Perrin is ongoing."

BOB FRANCIS
OWNER
BOB FRANCIS DESIGN


	"Perrin ably translated the relative complexities of wireless, broadband and our version of convergence into layman's terms."
		DEBASHIS PRAMANIK SENIOR WIRELESS ENGINEER

"Kaiser Permanente wanted to dispel the misperception among small employers that Kaiser only offered health care to larger companies with 50 or more employees. Perrin brought the "Who looks out for the little guy?" campaign to life by celebrating the "small business" American worker and workplace – and in the process left our small business owner target more amenable to the idea of funding a basic employee health plan. With a print message that was more heartfelt reminder than hard sell direct response, this campaign did a wonderful job softening the market and creating positive awareness in advance of the corresponding direct mail campaign." Linda Ratterman, VP/Management Supervisor JWT/SF

LINDA RATTERMAN
VP/MANAGEMENT SUPERVISOR
JWT/SF