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L.A. Avengers  
(Outdoor did not include body copy)  
   
 

Since L.A. Avengers arena football is played on a 50 yard field, footballs land in the stands twice as often. So do running backs. Their helmets. And the occasional loose shoe, so far without any feet inside. So call the number below to catch the action. And who knows what else.

FOR TICKETS AS LOW AS $8.00 OR SEASON SEATS CALL 1-877-4-AVENGERS

 

 

 

 

 

 

 
       
       
       
 
SPORTS

In 2002, the L. A. Avengers arena football team had two problems. Nobody knew who the L.A. Avengers were and even fewer people knew what arena football was. TV coverage would have solved both problems, but no network would take a chance on so unproven a sport.

Of course, Avengers management had little time to dwell on all these negatives. They just needed to sell their premium season tickets as quickly as possible. In a few short weeks, the largest outdoor campaign posting in Los Angeles history did just that; by communicating to a gung-ho crowd how wild and wacky L. A. Avenger arena football could be.

   
   
         
         
 

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